12.16
PRINTED COMMUNICATIONS
EXAMPLES
A4 PATIENT MAGAZINE
Our patient magazines need to feel more
editorial in layout and less corporate than
the rest of out literature. This is to ensure that
they appeal to the audience they are aimed at.
Please note: These examples are not real and
are for illustrative purposes only.
USE OF COLOUR
Mediclinic Orange can be used as a highlight
colour. It can also be used for small blocks of
solid colour on inside spreads but never for
a background of an entire layout.
Because of the less corporate nature of this
application, Mediclinic Blue can also be used for
text that is not related to The Science of Care.
However, it must still be used sparingly.
Mediclinic Blue should not be used for
blocks of colour.
SO THEY SAY
IN THE SPOTLIGHT
IS IT
ALRIGHT
TO...
LOREM IPSUM DOLOR SIT
AMET, ADIPISCING ELIT.
QUISQUE QUIS FRINGILLA
ERAT. VESTIBULUM
ACCUMSAN PURUS SIT
AMET E