12.15
PRINTED COMMUNICATIONS
EXAMPLES
A4 PATIENT MAGAZINE
Our patient magazines need to feel more
editorial in layout and less corporate than
the rest of out literature. Please note: These
examples are not real and are for illustrative
purposes only.
LOGO
Our logo can be used at a smaller size than on
our other A4 materials, to allow the name of the
magazine to be the main focus.
COLOUR
Mediclinic Orange can be used as a highlight
colour. Because of the less corporate nature
of this application, Mediclinic Blue can also be
used for text that is not related to The Science
of Care Proof Point. However, it must still be
used sparingly.
FRONT COVER IMAGERY
There are three approaches that can be used for
cover imagery.
1. An image is used that fits all the requirements
of our image brief as detailed in section 6.
This is the ideal scenario.
2. The image available feels part of our image
style but does not have lots of white space.
Always ensure that all text is legible.
3. More than one image is used. This approach
allows for some white space between the
images to set text and ensure legibility.
FAMILY
FAMILY
ISSUE FOUR | SPRING 2010
NEED TO KNOW
MEDICLINIC GOING
EVER GREENER
HAVE YOUR BONE
DENSITY TESTED
HOE WERK JOU SPIERE
LASER SURGERY FOR
20/20 VISION
ISSUE FOUR | SPRING 2010
KEEPING COOL
HOW LEWIS PUGH
USES HIS MIND TO
HEAL THE EARTH
TASTY FOOD
FOR NO-FAT
NO-SALT DIETS
KRY MEER WOEMA!
OEFEN MET ’N MAAT!
‘N MENS MOET DROOM
SÊTANNIE EVITA
KEEPING COOL
HOW LEWIS PUGH
USES HIS MIND TO
HEAL THE EARTH
2. Image does not have lots of white space
TASTY FOOD
FOR NO-FAT
NO-SALT DIETS
KRY MEER WOEMA!
OEFEN MET ’N MAAT!
FAMILY
ISSUE FOUR | SPRING 2010
KRY MEER WOEMA!
OEFEN MET ’N MAAT!
‘N MENS MOET DROOM
SÊTANNIE EVITA
‘N MENS MOET DROOM
SÊTANNIE EVITA
KEEPING COOL:
HOW LEWIS PUGH
USES HIS MIND TO
HEAL THE EARTH
NEED TO KNOW
NEED TO KNOW MEDICLINIC GOING EVER GREENER
EENER HAVE YOUR BONE
DENSITY TESTED HOE WERK JOU SPIERE LASER SURGERY FOR 20/20 VISION
MEDICLINIC GOING EVER GREENER
HAVE YOUR BONE DENSITY TESTED
HOE WERK JOU SPIERE
LASER SURGERY FOR 20/20 VISION
TASTY FOOD FOR NO-FAT NO-SALT DIETS
1. Image fits the image brief
MEDICLINIC BRAND GUIDELINES | APPLICATIONS | PRINTED COMMUNICATIONS
3. More than one image is used
CONTENTS