12.17
PRINTED COMMUNICATIONS
EXAMPLES
SPECIFICATIONS
The chart below summarises our typesetting
guidance for literature, with recommended point
sizes supplied for A4, A5 and 1/3 A4. Please adjust
accordingly for other formats.
* HEADLINE LEADING AND LETTER SPACING
Set leading to be 95% the point size of the
headline.Headlines can use letter spacing of
up to –25.
These sizes are recommendations only.
Adjustments can be made to suit the application.
** THE SCIENCE OF CARE LETTER SPACING
The Science of Care Proof Points always
use letter spacing of +20.
SMALLER TEXT
Picture captions, page titles and page numbers are
all supporting forms of copy. Each of these should
be the same size or smaller than the body copy.
Keep a balance of the use of upper case and
sentence case but always maintain legibility.
Smallprint should be no smaller than 6pt.
Please note, each unit of the –25 or +20 character
spacing is equal to 20/1000 of an em.
Typestyle
Weight
Case
Point size (at A4)
Point size (at A5)
Point size (at 1⁄3 A4)
Colour
HEADLINES*
GOTHAM BOLD (covers)
Upper case
Between 40pt and 56pt
Between 32pt and 40pt
Between 24pt and 30pt
Mediclinic Greys
GOTHAM BOLD (spreads)
Upper case
Between 20pt and 40pt
Between 20pt and 40pt
Between 16pt and 24pt
Mediclinic Greys
Please note: On a Mediclinic Dark Blue background, white can be used for the top or bottom line to add further emphasis, and the darkest grey, Mediclinic Grey 1, should not be used.
THE SCIENCE OF
CARE PROOF POINT**
GOTHAM MEDIUM (covers)
Upper case
10pt on 12pt leading
8pt on 10pt leading
8pt on 10pt leading
Mediclinic Blue
GOTHAM BOOK (spreads)
Upper case
9pt on 11pt leading
8pt on 10pt leading
8pt on 10pt leading
Mediclinic Blue
BODY COPY
Gotham Book, with highlights
Sentence case
Between 8pt and 9.5pt
Between 8pt and 9.5pt
Between 8pt and 9.5pt
Mediclinic Grey 1
in Gotham Medium or Bold
Use leading 2-3pt larger
Use leading 2-3pt larger
Use leading 2-3pt larger
Ideally use 9pt text on 12pt leading for all three formats. There is flexibility to suit the amount of text needed.
SUBHEADINGS
As body copy
GOTHAM BOLD
Upper case
As body copy
As body copy
MEDICLINIC BRAND GUIDELINES | APPLICATIONS | PRINTED COMMUNICATIONS
Mediclinic Grey 1 or 2,
or use Sub-brand colours
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