3.6
LOGO
PREFERRED PLACEMENT
Y
POSITION LOGO TOP RIGHT
Y
The preferred position for our logo is top right.
The edge of the application should never be
within the clear space.
The distance the logo sits from the top and right
edges within the application is adjustable, as long
as the distances between our symbol and the top
and right edges of the application are kept equal
– as shown far right (‘Y’).
This small flexibility in positioning allows for the
logo placement to fit in with the practicalities
of design across all materials whilst remaining
visually consistent.
EXCEPTIONS
When it is not practical to position our logo top
right then position the logo in the most prominent
corner, for example, the top left corner of a
website page.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO
Closest position to top right edge
Ensure the minimum clear space is not
encroached by the edge of the application.
Flexibility in positioning
The distances (‘Y’) from the top and the right edges
of the the application and our symbol are equal.
Y
Y
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