Doctor's Orders dddddd | Page 17

3.7 LOGO COLOUR Our platform logo can be used in the set colourways as shown on this page. COLOUR VERSION 1 This is used on the majority of our communications. COLOUR VERSION 2 This logo is printed on Mediclinic Dark Blue for more premium and personal applications. Colour version 1 This logo is printed using Mediclinic Blue and Mediclinic Grey 1. Colour version 2 This logo is printed using Mediclinic Blue and Mediclinic Grey 4. White version This logo is reversed white out of the background, or printed in white. Mediclinic Grey version This logo is printed in Mediclinic Grey 1. WHITE VERSION This logo is printed white out of Mediclinic Grey and can be used on other dark backgrounds in sponsorship situations. MEDICLINIC GREY VERSION This logo is used for more premium items that have a white background, e.g. a towel. BLACK VERSION This logo is used for sponsorship purposes or when there is a print restriction, such as for a black and white press advertisement. For guidance on our logo family architecture, please refer to page 3.11. For colour specifications please refer to pages 4.14 and 4.15. MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO Black version This logo is printed in black. CONTENTS