Doctor's Orders dddddd | Page 154

12.9 PRINTED COMMUNICATIONS EXAMPLES A4 CORPORATE BROCHURE COVER IMAGERY Full-bleed images should be used on front covers whenever possible. Choose an image that allows plenty of clear space for the headline and our logo to sit on. Always use an image relevant to the platform the brochure is communicating to. HEADLINES Set in Gotham Bold upper case. THE SCIENCE OF CARE PROOF POINT Set in Gotham Medium upper case. The blue line can carry through to the back cover and be used as a holding device. INTERNATIONAL WORLD-CLASS HEALTHCARE FROM THE FIRST TRULY GLOBAL HOSPITAL GROUP EXPERTISE YOU CAN TRUST. INFORMATION AND ADVICE: MEDICLINIC HEALTHLINE T 0848 333 999 MEDICLINIC SEEFELDSTRASSE 214 CH-8008 ZURICH SWITZERLAND T +41 44 388 85 85 F +41 44 388 85 88 [email protected] WWW.MEDICLINIC.COM 853 418 1000 12/09 KSB/SJ KOCHERHANS Back cover STRAPLINE Set in Go ѡ