12.10
PRINTED COMMUNICATIONS
EXAMPLES
A4 CORPORATE BROCHURE
INSIDE SPREADS
Use plenty of white space in layout compositions.
Images can be full-bleed over an entire page,
or cropped and aligned to the grid.
OUR SPECIALISTS USE THE LATEST TECHNOLOGY,
FROM ULTRAMODERN NAVIGATION SYSTEMS IN
THE OPERATING ROOM TO THREE-DIMENSIONAL
BONE MODELS
WE USE THE DA VINCI TELEMANIPULATOR
TO GUARANTEE PRECISION AND MINIMIZE
DAMAGE OF HEALTHY TISSUE DURING
CANCER OPERATIONS
HEADLINES
Set in Gotham Bold upper case.
BODY COPY
Set in Gotham Book sentence case.
Highlights can be in Gotham Bold.
Colour in Mediclinic Grey 1.
ORTHOPAEDICS
Orthopaedics is concerned with
movement of the human body in
bones, joints, muscles, tendons and
ligaments. Treatment for a range of
conditions seeks to repair and restore
movement to the affected area. At
Mediclinic, our specialists use the
alatest technology, from ultramodern
navigation systems in the operating
room to three-dimensional bone
models during planning, to increase
precision and offer our patients the
best possible care.
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MEDICLINIC INTERNATIONAL | 11
CARDIOLOGY
UROLOGY
Cardiology is concerned with disorders
of the heart and blood vessels.
Hirslanden hospital cardiologists
diagnose and treat patients using the
most modern methods available, that
include a range of therapies depending
on your particular condition. Our
cardiac catherisation laboratories are
equipped with the latest medical
equipment and staffed with
professionals that care about your
health. Our cardiologists treat cardiac
arrhythmia in a minimal invasive way,
which eliminates the diseases
permanently. They are supported by
the «Niobe» robotic technology to
prevent unnecessary irradiation during
the procedure.
Urology is concerned with disorders of
the kidneys, the urethra, incontinence
and the male sexual organs.
Hirslanden’s urology specialists employ
modern treatment technologies
including extracorporeal shock wave
lithotripsy, ultrasound diagnostics and
minimal-invasive surgical techniques.
We use the Da Vinci telemanipulator to
guarantee precision and minimize
damage of healthy tissue during cancer
operations.
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SUB HEADINGS
Set in Gotham Bold upper case.
Set in Mediclinic Grey 1 or 2.
Use of images cropped and aligned to the grid
London
1h 30
THE SCIENCE OF CARE PROOF POINT
Schaffhausen
Mediclinic Belair
Germany
Use of a full-bleed image
Moscow
3h
Basle
Mediclinic Birshof
Set in Gotham Book upper case. Align the
vertical edge of the blue line to the grid you use.
EuroAirport Basle
Aarau
Mediclinic
Aarau
Zurich Airport
Zurich
Mediclinic Hirslanden
Mediclinic Im Park
Heiden
Mediclinic Am Rosenberg
Austria
Lucerne
Mediclinic St. Anna
New York
8h 30
MAPS AND INFORMATION GRAPHICS
Berne
Mediclinic Beau - Site
Mediclinic Permanence
Salem-Spital
France
Cham Zug
AndreasKlinik
Berne Belp Airport
Follow the guidance from section 7.
Lausanne
Clinique Bois - Cerf
Clinique Cecil
There is a specifications table on page 12.17
that gives recommended sizes for all text
for each of our three main formats.
THE PLACE MAKES A DIFFERENCE
From Lake Constance in the east of
Swizerland to Lake Geneva in the west,
there are 13 world-class hospitals ready
to provide the care you need. In quiet,
natural surroundings, each of our
hospitals has its own unique character.
It might offer a stunning view of the
Alps, celebrated architecture, or a rich
history - and sometimes all three. But
the one thing every hospital shares is
Mediclinic’s commitment to providing
quality health car, with dedicated
professionals, a modern medical infrastructure, and a personal, yet private
atmosphere.
Geneva Cointrin
International Airport
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Lugano Airport
Dubai
6h
Italy
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