12.8
PRINTED COMMUNICATIONS
INSIDE SPREADS
Images can be full-bleed over an entire page,
or cropped and aligned to the grid. Use up
to two images per spread, except in editorial
layouts where several images can be used.
As well as using the grid to align text and
imagery, it can also be used to align the
vertical edge of the blue line.
There is a specifications table on page 12.17
that gives recommended sizes for all text
for each of our three main formats.
IN THE SPOTLIGHT
WE USE THE DA VINCI TELEMANIPULATOR
TO GUARANTEE PRECISION AND MINIMIZE
DAMAGE OF HEALTHY TISSUE DURING
CANCER OPERATIONS
CARDIOLOGY
UROLOGY
Cardiology is concerned with disorders
of the heart and blood vessels.
Hirslanden hospital cardiologists
diagnose and treat patients using the
most modern methods available, that
include a range of therapies depending
on your particular condition. Our
cardiac catherisation laboratories are
equipped with the latest medical
equipment and staffed with
professionals that care about your
health. Our cardiologists treat cardiac
arrhythmia in a minimal invasive way,
which eliminates the diseases
permanently. They are supported by
the «Niobe» robotic technology to
prevent unnecessary irradiation during
the procedure.
Urology is concerned with disorders of
the kidneys, the urethra, incontinence
and the male sexual organs.
Hirslanden’s urology specialists employ
modern treatment technologies
including extracorporeal shock wave
lithotripsy, ultrasound diagnostics and
minimal-invasive surgical techniques.
We use the Da Vinci telemanipulator to
guarantee precision and minimize
damage of healthy tissue during cancer
operations.
COOL
THINKING
“THERE IS INCREASING EVIDENCE OF THE POWER OF THE
MIND TO DRIVE AND HEAL THE BODAY,” SAYS DR SEAN
GOTTSCHALK, EMERGENCY MEDICINE LOCUM CONSULTANT
FOR MEDICLINIC, WHO ACCOMPANIED LEWIS TO EVEREST.
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On the way to Dingboche, Lewis gets into the Dhudkosi River
Lewis at Lake Imja, altitude 5010m for his
first test swim in the Himalayas.
DOCTOR’S ORDERS
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10 | MEDICLINIC INTERNATIONAL
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