Doctor's Orders dddddd | Page 152

12.7 PRINTED COMMUNICATIONS INSIDE SPREADS GRIDS We do not specify margin or column sizes but have a simple grid principle to ensure our printed communications look consistent. A4 GRID A4 communications use either a three-column or a two-column grid. A5 GRID A5 communications use a two-column grid. /3 A4 GRID 1 A5 communications use a one-column grid. A4 two-column grid A4 three-column grid A5 two-column grid 1 3 Margins (the space around the columns) and gutters (the space between the columns) are both generous to ensure a feeling of white space and sense of calm is achieved. The next page of these guidelines shows some text in columns following our grid principle for each format. MEDICLINIC BRAND GUIDELINES | APPLICATIONS | PRINTED COMMUNICATIONS / A4 one-column grid CONTENTS