12.6
PRINTED COMMUNICATIONS
BACK COVERS
TEXT
Set in Gotham Book upper case.
Highlights can be in Gotham Bold.
MEDICLINIC AARAU
MEDICLINIC BEAU-SITE, BERN
MEDICLINIC MIRDIF
MEDICLINIC PERMANENCE, BERN
MEDICLINIC SALEM-SPITAL, BERN
MEDICLINIC ANDREASKLINIK, CHAM ZUG
STRAPLINE
MEDICLINIC AM ROSENBERG, HEIDEN
MEDICLINIC BOIS-CERF, LAUSANNE
Set in Gotham Bold upper case.
MEDICLINIC CECIL, LAUSANNE
MEDICLINIC ST. ANNA, LUZERN
The back cover is the preferred position for
the strapline. However, if there is no Science
of Care Proof Point then the strapline features
on the front cover instead. Please refer to
pages 3.25 to 3.28 for details on the strapline.
MEDICLINIC BIRSHOF, MÜNCHENSTEIN BASEL
MEDICLINIC BELAIR, SCHAFFHAUSEN
MEDICLINIC HIRSLANDEN ZÜRICH
UPTOWN MIRDIF
OFFICE 13 GROUND FLOOR
P.O. BOX 232328
DUBAI UAE
TEL 04 288 1302
FAX 04 288 1521
[email protected]
WWW.MEDICLINICMIRDIF.COM
OPENING HOURS
SUNDAY - WEDNESDAY
8:00 AM - 8:00 PM
SATURDAY & THURSDAY
10:00 AM - 8:00 PM
MEDICLINIC IM PARK, ZÜRICH
EXPERTISE YOU CAN TRUST.
BERATUNG UND INFORMATION:
MEDICLINIC HEALTHLINE T 0848 333 999
aneej Road
Al Khaw
to Airport
EXPERTISE YOU CAN TRUST.
Electric
Substation
to Sharjah
BERATUNG UND INFORMATION:
MEDICLINIC HEALTHLINE T 0848 333 999
Spinneys
WWW.MEDICLINIC.CH/GOLFCLINIC
854 195 2000 04/10 KSB KROMER PRINT AG
854 195 2000 04/10 KSB KROMER PRINT AG
Blue line can start on the spine
Blue line can also carry through
to the back cover and be used as
a holding device
d
[email protected]
WWW.MEDICLINIC.CH/GOLFCLINIC
a
Ro
T +41 61 335 28 16
F +41 61 335 28 05
GOLFCL [email protected]
a
T +41 61 335 28 16
F +41 61 335 28 05
Uptown School
eri
ANMELDUNG
GOLFCLINIC
MEDICLINIC BIRSHOF
REINACHERSTRASSE 28
CH-4142 MÜNCHENSTEIN
lg
Alternatively, if the brochure has a spine,
the blue line can start at the top or bottom
of the spine and then make a 90 degree turn
to horizontally enter the front cover. Avoid
this approach on brochures without spines.
ANMELDUNG
GOLFCLINIC
MEDICLINIC BIRSHOF
REINACHERSTRASSE 28
CH-4142 MÜNCHENSTEIN
Mediclinic
Mirdif
Uptown Mirdif
A
The blue line can carry through to the back
cover and be used as a holding device
– see example, bottom right.
Emirates Road
THE BLUE LINE
to Fruit &
Vegetable Market
ENOC
Umm Ramool Road
to Al Garhoud
Al Warqaa
A map can also be shown
on the back cover
MAP
A map can also be shown on the back cover.
Please refer to page 8.9 for information on
our map style.
There is a specifications table on page 12.17
that gives recommended sizes for all text
for each of our three main formats.
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