Doctor's Orders dddddd | Page 150

12.5 PRINTED COMMUNICATIONS FRONT COVERS EXCEPTIONS There will be situations where a specific image must be used, or the images available for use do not allow clear space for the headline and logo. BIRSHOF MIRDIF GOLFCLINIC In these instances only, a cropped image, or images, can be used at the bottom area of the cover – ensuring that enough room is left for all text to sit above it. Keep a white border around these images and do not bleed them off to any of the edges of the cover. CUSTOMISED & HOLISTIC CARE FOR EXPECTANT PARENTS OUR STAFF IS TRAINED ACCORDING TO UNICEF GUIDELINES AND OUR CLINIC HAS A “BABY FRIENDLY” EXCELLENT RATING. WORLD-CLASS HEALTHCARE RIGHT OUTSIDE YOUR DOOR MEDICLINIC’S DOCTORS AT OVER 73 HOSPITALS AND CLINICS AROUND THE WORLD COLLABORATE TO IMPROVE PRIMARY MEDICAL CARE. A HOLISTIC PRACTICE TO KEEP YOU ON COURSE AN INTERDISCIPLINARY TEAM OF EXPERTS FROM MEDICLINIC BIRSHOF COLLABORATE TO TREAT THE ATHLETE’S BODY AND MIND WHITE SPACE AROUND IMAGE Ensure there is a generous use of white space around the cropped image to allow it to sit a reasonable distance from the edges. Use equal distances for the left, right and bottom edges – see examples (right). AMOUNT OF IMAGES Usually it is best to use one image but A5 formats can use two images if required. A4 formats can use up to three images if required. 1/3 A4 formats must only use one image. When more than one image is used they must align to the text grid. Please refer to page 12.7 for details on our text grids. Cropped image used to ensure legibility of headline and our logoj3.26 MEDICLINIC BRAND GUIDELINES | APPLICATIONS | PRINTED COMMUNICATIONS Keep a generous use of white space around the cropped image More than one image can be used on A5 and A4 formats CONTENTS