12.4
PRINTED COMMUNICATIONS
FRONT COVERS
IMAGERY
Full-bleed images should be used on front
covers whenever possible.
BIRSHOF
INTERNATIONAL
Choose an image that allows plenty of clear
space for the headline and our logo to sit on.
HEADLINES
Set in Gotham Bold upper case. For guidance
on our headline style please refer to pages
5.6 to 5.9.
THE SCIENCE OF CARE PROOF POINT
Also ensure The Science of Care Proof Point
has clear space around it so all text is legible.
On front 6