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12.4 PRINTED COMMUNICATIONS FRONT COVERS IMAGERY Full-bleed images should be used on front covers whenever possible. BIRSHOF INTERNATIONAL Choose an image that allows plenty of clear space for the headline and our logo to sit on. HEADLINES Set in Gotham Bold upper case. For guidance on our headline style please refer to pages 5.6 to 5.9. THE SCIENCE OF CARE PROOF POINT Also ensure The Science of Care Proof Point has clear space around it so all text is legible. On front 6