Doctor's Orders dddddd | Page 14

3.4 LOGO 4.5X CLEAR SPACE AREA AND MINIMUM SIZE 3X 3X X 4.5X CLEAR SPACE AREA To ensure standout and legibility it is important that the Mediclinic logo remains a certain distance from other graphic elements such as text and imagery. 3X 6X X X A minimum clear space area defined by increments of the height of the circle within the symbol – shown near right (‘X’) – must be maintained around the logo. Please note that the clear space beneath a logo with descriptor is measured from the baseline of the descriptor text. See also page 3.12 for details of logo with descriptor lock-up. For guidance on our logo family architecture, please refer to page 3.11. 3X 6X Increments of the height of the circle within the symbol (‘X’) define the logo clear space area Clear space area for platform logo 4.5X 3X 3X X 4.5X 3X 3X X 6X Clear space area for international logo 6X MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO CONTENTS