3.3
LOGO
ELEMENTS
LOGOTYPE AND SYMBOL
Logotype
Symbol
The Mediclinic logo consists of two elements:
our logotype and our symbol.
When measuring our logo, measure from
the left-hand side of our logotype to the
right-hand side of our symbol.
DESCRIPTOR
Our logo can use an approved descriptor for
one of two reasons:
1. INTERNATIONAL is added for our
international logo.
Logo: This is the dimension that defines the logo size
2. Hospital names can be added.
For guidance on our logo family architecture,
please refer to page 3.11.
EXCEPTION
Our symbol can be used without our logotype
for premium but non-corporate items,
see page 3.19 for guidance.
INTERNATIONAL
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO
Descriptor
CONTENTS