11.19
STATIONERY
NAME TAGS: SWITZERLAND
30
Size: 70 x 38 x 1.6mm.
These dimensions apply to name tags attached
by a pin or a magnet. Alternatively a blank area can
be added above the top of the tag design, 38mm in
height, and the tag can be folded in half.
Examples shown at actual size.
Dimensions are in millimetres.
4
4
Title
First Name Surname
Function
17
CENTRE OF COMPETENCY
Logo: Logo colour version 1 (see pages 3.7 and 3.8).
Size at 30mm. Print the logo in 2-colour (using the
Pantone® recommendations from page 4.14).
Please note the platform logo is used here.
5
Swiss name tag information hierarchy
TEXT
As the text is generated by template, it is coloured
in black. All text is ranged left. Set all text in one
text box so that the leading values create the
correct spacing between the lines. In typography,
leading refers to the distance between the
baselines of successive lines of type.
30
4
Dr. Med.
Matthew Rossetto
Title: Gotham Bold 13/14pt, sentence case.
Name: Gotham Bold 13/14pt, sentence case.
Set as First Name Surname e.g. Matthew Rossetto
If surname is too long, set first letter of first name
(fullstop) Surname e.g. M. Rossetto
Function: Gotham Book 9/11.5pt, sentence case.
Centre of competency: Gotham Bold 7/11.5pt,
upper case.
MEDICLINIC BRAND GUIDELINES | APPLICATIONS | STATIONERY
4
Orthapedics
17
CENTRE OF COMPETENCY
5
Swiss name tag example
CONTENTS