11.20
STATIONERY
NOTEPAD
56
16
The notepad has several page designs.
Every five pages a page with the blue line appears.
The position of the blue line changes throughout
the notepad. Occasionally, our strapline is
featured at the end of the blue line.
7
16
7
46
1
SIZE
A4 (210 x 297mm).
Annotated example shown at 30% of actual size.
Other examples shown at 15% of actual size.
Dimensions are in millimetres. Magenta numbering
relates to the specification text below.
LOGO
Logo colour version 1 (see pages 3.7 and 3.8).
Size at 56mm
1
2
3
EXPERTISE YOU CAN TRUST.
RULES
Set at 0.25pt. Colour in Mediclinic Grey 1.
Use 28 rules per page.
28
2
BLUE LINES
Set at 3.5pt. Colour in Mediclinic Blue.
3
STRAPLINE
Gotham Medium 10pt, upper case. Colour in
Mediclinic Blue. Always include the full stop.
Add +20 character spacing and range right
with the rules. Please note, each unit of the +20
character spacing is equal to 20/1000 of an em.
MEDICLINIC BRAND GUIDELINES | APPLICATIONS | STATIONERY
Position of blue line changes throughout the notepad
Occasional use of strapline at end of the blue line
Please refer to pages 4.8 and 4.9 for details on the
lock-up between the blue line and The Science of
Care Proof Point.
CONTENTS