Doctor's Orders dddddd | Page 138

11.18 STATIONERY NAME TAGS 30 Size: 70 x 38mm. Annotated examples shown at actual size. Dimensions are in millimetres. Examples with names shown at 50% of actual size. 3.5 3.5 Logo: Logo colour version 1 (see pages 3.7 and 3.8). Size at 30mm. All text is ranged left. Set all text in one text box so that the leading values create the correct spacing between the lines. In typography, leading refers to the distance between the baselines of successive lines of type. NAME TAGS Doctor title and name: Gotham Bold 14/14.5pt, title case. Colour in 100% Black. 6.5 3.5 Name tag for non-doctors Shown at actual size Speciality: Gotham Bold 11/14.5pt, title case. Colour in 100% Black. Example Shown at 50% of actual size MEDICLINIC BRAND GUIDELINES | APPLICATIONS | STATIONERY CONTENTS