8.7
SUPPORTING GRAPHIC ELEMENTS
INFORMATION GRAPHICS
PRINCIPLES
Quarter
1
3
4
MCCH
1.5
2.2
2.3
1.8
Europe
3.3
3.3
3.7
3.2
100
Make sure you use the correct type of graphic
to show information in the most effective way.
Sometimes a simple table or list can work
better than a map or complicated diagram.
CONSECTETUR
100
Wherever possible our information graphics
use Mediclinic Greys 1 to 5, with Mediclinic
Orange as a highlight.
75
070
CONSECTETUR
75
060
COLOUR HIERARCHY
2
075
Information graphics are there to help order
information and make it easier to understand.
Make them clear and don’t over-complicate them.
Use the bare minimum of simple geometric shapes.
070
SIMPLE GEOMETRIC SHAPES
75
CONSECTETUR
Never use Mediclinic Blue or Mediclinic Dark Blue
in charts, tables and graphs. Mediclinic Blue can
be used in maps to denote Mediclinic locations.
If more colours are needed, use our extended
colour palette – shown on page 8.12.
total 0,000
LEAVE WHITE SPACE
Leave some clear space around our information
graphics and ensure all relating information is
close to the graphic.
AVOID DECORATIVE EFFECTS
2D graphics are more effective for communicating
information. Don’t use decorative effects such as
drop shadows, 3D or shading.
000
scale
total 0,000
scale
total 0,000
00
00
000
00
000
000
000
000
0,000
0,000
0,000
000
000
000
000
lorem ipsum
000
00
FY
2006
00
FY 2007
(FY 2008 rate)
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | SUPPORTING GRAPHIC ELEMENTS
00
FY 2008
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000
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FY 2006
FY 2007
(FY 2008 rate)
FY 2008
CONTENTS