Digital Style Guide UNSW Digital Style Guide | Page 3

Introduction
Heart Hand Mind
Heart Hand Mind gives us
our Collective Difference
Collective
Difference
Through the process of developing this
brand refresh, we had the opportunity
to think deeply about what makes
UNSW unique.
Our motto has always been “Knowledge
by hand and mind”, which speaks to our
focus on academic excellence and real
world outcomes.
But through this process, it became
clear that a key part was missing:
the idea of heart. It’s something that’s
always been tangibly true of UNSW,
but never articulated.
Heart Hand Mind is now the key
framework for how we talk about who
we are, the way we do things and our
future ambitions, both internally
and externally.
These three things together give us
our brand idea, Collective Difference.
Heart
True diversity
of thought
Social impact and
inclusion
Community and
connections
UNSW Digital Style Guide
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Hand
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Mind
Applied knowledge Excellence
Entrepreneurialism Ambition
Innovation World leading
Partnerships
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