Digital Style Guide UNSW Digital Style Guide | Page 4

Introduction
Digital Style Guide
With Collective Difference, we celebrate our
different ways of seeing the world, the thinking
that makes us unique, the moments that don’t fit
the expected narrative and the quirks that are
ours and only ours. It’s the blend of perspectives
that help us get somewhere new.
To many, the digital expression of our brand will be
their first impression of us. Everything we design
in digital starts with our design system and supplied
components. When used consistently they enable
us to develop a confident, recognisable experience
across all digital communications.
These guidelines should be considered alongside UNSW
master guidelines. Please refer to these for further
direction on UNSW’s new creative direction.
UNSW Digital Style Guide
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