Summary of Website Scores
DIGITAL MARKETING MATTERS
Overall , are Cairns businesses making the most of the digital marketing currently ?
The answer is clear : Cairns businesses are not making the most of the digital economy with greater investment needed to capitalise on digital marketing opportunities .
Using our multi-criteria assessment tool we gave a total website score for each of the businesses assessed - here are the summary results .
Summary of Website Scores
Scoring between 9-10 :
15 % of TTNQ Silver Members
14 % of TTNQ Bronze Members 3 % of Retail Sector 0 % of F & B Sector
Scoring between 6-8 :
58 % of TTNQ Silver Members
41 % of TTNQ Bronze Members 26 % of Retail Sector 55 % of F & B Sector
Scoring 5 or less :
27 % of TTNQ Silver Members
44 % of TTNQ Bronze Members 71 % of Retail Sector 45 % of F & B Sector
A score of 9-10 represents an exceptional website A score between 6-8 represents an average website A score below 5 represents an under-performing website
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