DIGITAL MARKETING MATTERS
What investments can local businesses consider to get more from digital marketing? Cairns local businesses can get more for their business through investments in:
• Enhanced mobile friendly web design
• Use of more unique and engaging content- across all web and social media platforms
• Use of one or several key social media platforms to engage prospective customers
• Marketing and sales strategies that leverage the power of social networks to grow customers
• Utilising digital marketing tools to promote services and current offers
• Facilitating more user-generated content
Based on our multi-criteria assessment we have summarised the high- performing stand-outs and areas for improvement across all industry sectors:
Sector Areas for Improvement Stand-outs( Doing well)
TTNQ Silver Members
TTNQ Bronze Members
Retail Sector
Food & Beverage Sector
• Use of geo-location / Google Maps
• Use of multi-lingual filters
• Use of online payment gateway
• Use of interactive / video content
• Mobile friendly design
• Social media use
• Use of interactive / video content
• Total website scores( 71 % of businesses audited ranked in the under-performing range)
• Use of multi-lingual filters
• Use of online payment gateway
• Total websites scores( no businesses audited were found to be in the exceptional range)
• Mobile friendly / website design
• Use of online payment gateways
• Use of interactive / video contents
• Social media use
• Total website scores( 15 % of businesses audited ranked in the exceptional range)
• Mobile friendly / website design
• Use of multi-lingual filters
• Use of geo-location / Google Maps
• Use of geo-location / Google Maps
• Use of mobile friendly website design
• Use of geo-location / Google Maps
• Use of social media buttons
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