FACEBOOK PAGE ANALYSIS
As part of our assessment- we took a“ deep dive” into the data to understand what the top 10 % of businesses( those scoring highest across the website and social media audits) do well. Businesses that use Facebook well build customer engagement and loyalty through a variety of strategies including:
• Unique and engaging video content
• Invite audience participation- encouraging fans / customers to comment, share and like
• Invite customers to upload their own image and video content( usergenerated content)
• Promote regular customer surveys, offline events and competitions with chance to win prizes or rewards.
• Engage authentically with customers / fans- with management staff offering personal comments( where relevant) and responses to any customer complaints as / when they arise.
Businesses that engage well with their fans / audience on Facebook post multiple times throughout a week, and typically post at least once per day.
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