Digital Marketing Matters Digital Marketing Matters - Summary Report | Page 19

TTNQ Silver Members 79 %
TTNQ Bronze Members 73 %
Retail 32 %
Food & Beverage 75 %

WEBSITE ASSESSMENT UNPACKED

8. How many business websites incorporate social media share buttons?
In the instant gratification age we live in, businesses that can provide opportunity for“ share-able moments” via social media share buttons will tap into the dopamine fuelled behaviour we know as social sharing. It is amazingly simple, yet so few businesses seem to understand and embrace the opportunities available through share-able content to spread across the many social media networks.
Part of any digital marketing and web design strategy must include a clear pathway to encouraging social sharing and providing consumers with engaging and fresh share-able content.
Tangible benefits of including social share buttons within a website include:
• Increased brand exposure
• Enabling access to other / new networks
• Grow traffic back to your site
• Enable users to promote / advertise your offer
Businesses using social media share buttons on their websites

TTNQ Silver Members 79 %

TTNQ Bronze Members 73 %

Retail 32 %

Food & Beverage 75 %

Emergent Consulting Australasia | emergentconsulting. com. au 19