WEBSITE ASSESSMENT UNPACKED
7. How many business websites have multi-lingual filters to cater for non- English speaking visitors?
Developing an effective marketing strategy that reaches an increasing number of International visitors will require adapting your content and key messages to different audiences- in most cases this will require using multiple channels to engage consumers and multi-lingual websites. It is predicted that the fastest growth in total travel and tourism GDP to 2026 will come from China, India, Indonesia, Mexico and South Africa( World Travel and Tourism Council, 2016). Clearly, those businesses that cater for a culturally diverse consumer base within their digital marketing content strategy will reap the rewards.
Businesses using websites with multi-lingual filters or language translation
TTNQ Silver Members 10 %
TTNQ Bronze Members 11 %
Retail Sector 5 %
Food & Beverage 0 %
0 %
18 Emergent Consulting Australasia | emergentconsulting. com. au