Digital Marketing Matters Digital Marketing Matters - Summary Report | Page 18

WEBSITE ASSESSMENT UNPACKED

7 . How many business websites have multi-lingual filters to cater for non- English speaking visitors ?
Developing an effective marketing strategy that reaches an increasing number of International visitors will require adapting your content and key messages to different audiences - in most cases this will require using multiple channels to engage consumers and multi-lingual websites . It is predicted that the fastest growth in total travel and tourism GDP to 2026 will come from China , India , Indonesia , Mexico and South Africa ( World Travel and Tourism Council , 2016 ). Clearly , those businesses that cater for a culturally diverse consumer base within their digital marketing content strategy will reap the rewards .
Businesses using websites with multi-lingual filters or language translation
TTNQ Silver Members 10 %
TTNQ Bronze Members 11 %
Retail Sector 5 %
Food & Beverage 0 %
0 %
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