WEBSITE ASSESSMENT UNPACKED
6. How many business websites use video content?
Businesses that use video content on their websites are found more frequently via higher search engine rank, are more often shared through social media channels and more able to capture consumer interest- share of mind and wallet.
Here’ s what Google’ s own research has revealed:
“ Video plays a big role in the dreaming stage. In any given month, over 100 million of YouTube’ s unique visitors are travellers. Sixty-four percent of people who watch travel-related videos do so when thinking about taking a trip. And three in five travellers who watch online video use it to narrow down their brand, destination, or activity choices... travellers are watching more video on their smartphones and when it comes to what kinds of videos travellers are watching, 65 % of travellers search for videos online by destination.”( think with Google, 2016)
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