DIGITAL DNA
INTRODUCING TRAVELERS ’ NEW FAVORITE SUBSCRIPTION MODEL : YOUR BUSINESS
Move over Netflix ; there ’ s a new subscription service in town .
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From movies and meals to makeup and wine , it ’ s safe to say that subscription services have successfully infiltrated nearly every aspect of our daily lives . And between effective marketing and the undeniable convenience of a small monthly or yearly fee , it ’ s no surprise that the model has taken the world by storm . It ’ s also a budding opportunity for your business .
That ’ s right , the travel industry is getting in on the subscription game as savvy suppliers and advisors find ways to implement the service into their businesses . And with increased sales , stability and customer loyalty , the results speak for themselves .
EXAMPLES IN THE INDUSTRY While subscriptions in relation to travel might sound like a new idea , frequent fliers have been using one of the industry ’ s most successful subscription services for years — TSA PreCheck . With an $ 78 signup fee and a charge of $ 70 to renew their TSA PreCheck membership every five years , many jet setters find that the price is a no-brainer to bypass busy airport security lines .
Newer initiatives are taking shape too . In March 2022 , Alaska Airlines launched its Flight Pass , a $ 49 / month subscription service that allows travelers to book one direct round-trip main cabin flight every two months for just one penny ( and around $ 15 in fees ). In the luxury sphere , Inspirato , a platform focused on high-end vacation rentals and hotels , offers travelers a $ 2,500 / month subscription service to stay at their high-end digs . Vacation planning
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