SZAKHAROV / SHUTTERSTOCK . COM website Tripadvisor is even in on the action with Tripadvisor Plus , a $ 99 / year subscription service that touts discounted hotel rates and perks for theme parks , tours and more .
HOW ADVISORS CAN FOLLOW SUIT But how does all this translate to advisors ? As subscriptions continue to enjoy massive success , sharp-witted travel pros are taking note by implementing an annual subscription model into their businesses . While the determined cost may vary , an annual subscription is when advisors charge travelers a flat , non-refundable fee for their services each year . For example , an advisor might suggest $ 2,500 / year for a family of four and offer additional options for larger or multigen travelers with subscriptions that range anywhere between $ 3,000 to $ 5,000 . This approach is a favorite amongst advisors and travelers alike as advisors get their money upfront and travelers have a vacation to look forward to each year .
While the concept is still evolving , some advisors are thanking subscriptions for an uptick in repeat customers as happy travelers continue with the service after completing their first year . That being said , it ’ s important to recognize that subscriptions aren ’ t for everyone , and it ’ s not uncommon to lose a few clients while transitioning . However , those who have made the leap are reporting a high success rate among their customer bases . In fact , some advisors have even noticed a positive shift in the types of travelers they attract , noting that subscriptions have a certain appeal to luxury and adventure travelers as they have more money to spend and book more far-off expeditions and safaris .
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