After working in hotels , Greaves-Gabbadon transitioned to editorial . She ’ s currently an editor and writer and successfully created her own brand in 2012 : JetSetSarah . One of the most important parts of her work is being a communicator . She calls herself a “ carivangelist ,” or someone who spreads the gospel of the Caribbean . Each island is unique in its own way , and she finds it important to portray the message of each one .
The Caribbean may be where she travels most , but she also covers destinations around the world . Through video , print and digital work , she communicates her travels in order to show people the world through her lens — and she actually gets as much enjoyment from sharing her travels as she does from taking the trips herself . Although travel is a large focus , she rounds it out with her other passions of fashion , running and shopping .
While travel was the norm for her growing up , Greaves-Gabbadon realizes this wasn ’ t the case for everyone . One positive in the industry she has recently noticed is an increase of
Black travelers . “ There has been this wave of Black travel and this sudden realization that we can go places too ,” she said . “ I think it ’ s really good that people of all generations now , particularly Black people of all generations , are realizing the world is ours , and you don ’ t just have to go to one place . The world belongs to us all to enjoy .”
When it comes to the secret to her success , the biggest factor is that she ’ s doing something she loves while staying curious along the way . “ I really think the secret to anyone ’ s success at anything is that you have to choose something you enjoy , and I really love this ,” she said , adding that although there are tough times , even on her worst day of work , it ’ s never too bad of a day .
As for what ’ s on the horizon , Greaves- Gabbadon is excited to continue building her brand while also working for other brands . Her dream for several years has been to be a travel expert on television , and it ’ s something she ’ s actively working on .
“ Let ’ s face it , your own brand is the only
JETSETSARAH ’ S FAVORITE DESTINATIONS Jamaica - The total package . Turks & Caicos - Convenient for island hopping . Anguilla - Posh but not pretentious . Bequia - Old-world Caribbean .
JETSETSARAH ’ S FIRST TRIP IN 2023 Bermuda to participate in the The Chubb Bermuda Triangle Challenge . This trip allows for her multiple passions to merge — traveling , running and sharing her experience along the way .
FOLLOW SARAH ’ S JOURNEYS ON INSTAGRAM :
@ jetsetsarah
one that you ’ re going to have your whole life ,” Greaves-Gabbadon said . “ Building JetSetSarah as I continue to work for other brands is really important to me , and the way I ’ m going to do that is more television , more time on the screen .” And she has not only done two sets of satellite media tours , but also recently made her Canadian TV debut on “ The Social .”
If one thing has come to light for Greaves- Gabbadon over the past few years , it ’ s that nothing can be taken for granted , and working in the travel industry is an honor that shouldn ’ t be taken lightly .
“ I hope that even when the pandemic is fully behind us , people still remember that it is a privilege to travel ; it ’ s a privilege to see the world , and we ’ re really so very lucky to be in this industry .”
WINTER 2022 / THE COMPASS / 25