Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 60

Annex 2: Selected SWOT Analyses

8. SPORTS MAX

STRENGTHS

WEAKNESSES

• Carries sporting content demanded by
the Caribbean diaspora and Caribbean
nationals such as cricket and football.

• Only available via Cable networks.

• Strategic partnering with IMC, FIFI, and
TTFA to broadcast in CARICOM and
Trinidad and Tobago by TTFA.
Market Research
• Strong protection and utilization of
intellectual property as a commercial
good.

OPPORTUNITIES

THREATS

• Opportunity to distribute the channel by
means other than cable, such as online
purchasing.

• Unauthorized content on cable.
• ESPN & FOX.
• Authorized cable channels.

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