Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 60
Annex 2: Selected SWOT Analyses
8. SPORTS MAX
STRENGTHS
WEAKNESSES
• Carries sporting content demanded by
the Caribbean diaspora and Caribbean
nationals such as cricket and football.
• Only available via Cable networks.
• Strategic partnering with IMC, FIFI, and
TTFA to broadcast in CARICOM and
Trinidad and Tobago by TTFA.
Market Research
• Strong protection and utilization of
intellectual property as a commercial
good.
OPPORTUNITIES
THREATS
• Opportunity to distribute the channel by
means other than cable, such as online
purchasing.
• Unauthorized content on cable.
• ESPN & FOX.
• Authorized cable channels.
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