Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 60

Annex 2: Selected SWOT Analyses 8. SPORTS MAX STRENGTHS WEAKNESSES • Carries sporting content demanded by the Caribbean diaspora and Caribbean nationals such as cricket and football. • Only available via Cable networks. • Strategic partnering with IMC, FIFI, and TTFA to broadcast in CARICOM and Trinidad and Tobago by TTFA. Market Research • Strong protection and utilization of intellectual property as a commercial good. OPPORTUNITIES THREATS • Opportunity to distribute the channel by means other than cable, such as online purchasing. • Unauthorized content on cable. • ESPN & FOX. • Authorized cable channels. 60