Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 61

Annex 2: Selected SWOT Analyses

9. TEMPO

STRENGTHS

WEAKNESSES

• Familiarity with Caribbean community,
particularly in the Tri-state area.

• Only available on Cable /Satellite
networks.

• Research oriented and led by
comprehensive market research.
• Strategic partnership arrangements
with Caribbean businesses such as
Rituals Coffee.

OPPORTUNITIES

THREATS

• Company expansion into educational
materials such as the Trinidadian kids
show “JJ and Friends”. JJ & Friends is
designed to teach young children a range
of issues, including academic and social
lessons using Caribbean culture, local
idioms and Caribbean music, to make
the learning experience more appealing. This programs promotes Caribbean
culture as a vehicle for learning

• Extensive competition from US media,
both TV and Internet.
• Morality standards are always an iss Ք