Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 59

Annex 2: Selected SWOT Analyses

7. VP RECORDS

STRENGTHS

WEAKNESSES

• Strategic partnerships with other
international labels and distributors.

• While the company is quite successful,
they have encountered major struggles
such as keeping abreast with the
transition to digital music.

• Decentralization of services. Each of
their offices specializes in a particular
service, while they outsource the
manufacturing of CD’s.
• Ability to transition into the digital
era, while still pleasing consumers who
have a preference for physical products.

OPPORTUNITIES

THREATS

• Currently VP Records is negotiating
a deal with Spotify and their music is
available on iTunes. However, CD’s are
still sold at the sale price of US$20in the
Caribbean and US$12 for over the counter sales in the U.S.A.

• Larger record labels within the US,
which have greater financial support.
• Bureacracy when trying to export their
CD’s into the Caribbean.

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