Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 54

Annex 2: Selected SWOT Analyses

2. MARIE SHARP’S FINE FOODS

STRENGTHS

WEAKNESSES

• Superior quality goods, with consistent
flavor
• ISO certification.

• In the past the company had a tragic
experience in reference to intellectual
property protection. The initial brand
“Belinda’s Pepper Sauce” was stolen
forcing the small firm to rebrand as
“Marie Sharp”.

OPPORTUNITIES

THREATS

• Company already exporting to the Japanese market, which serves as a hub for
products to be re-exported to Hawaii,
France and Taiwan.

• International market entry is a costly
venture.
• International and regional competition.
• Adherence to US and international food
and safety standards are sometimes
difficult and are costly procedures.

54