Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 54
Annex 2: Selected SWOT Analyses
2. MARIE SHARP’S FINE FOODS
STRENGTHS
WEAKNESSES
• Superior quality goods, with consistent
flavor
• ISO certification.
• In the past the company had a tragic
experience in reference to intellectual
property protection. The initial brand
“Belinda’s Pepper Sauce” was stolen
forcing the small firm to rebrand as
“Marie Sharp”.
OPPORTUNITIES
THREATS
• Company already exporting to the Japanese market, which serves as a hub for
products to be re-exported to Hawaii,
France and Taiwan.
• International market entry is a costly
venture.
• International and regional competition.
• Adherence to US and international food
and safety standards are sometimes
difficult and are costly procedures.
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