Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 55

Annex 2: Selected SWOT Analyses

3. EDWARD B. BEHARRY AND SONS

STRENGTHS

WEAKNESSES

• Customer loyalty strong.

• EBS is not very-price competitive as
operating costs are heavily impacted by
high-energy costs in Guyana.

• High demand for products in Diasporic
markets and home market (Guyana).
• Well-trained and effective marketing
department.
• All products have ISO certification.
• Relative high technology penetration in
the execution of processes.

• Transport costs are an important
challenge. Guyana does not have a
deep-water harbor/port and as such,
transportation costs are higher than
average. These costs negatively impact
the company’s operations, especially
in terms of competitively pricing EBS’s
products.
• Language barrier is a challenge when
trying to enter markets such as Brazil.

OPPORTUNITIES

THREATS

• Increasing demand for EBS’s products
to expand in the Diasporic market and
beyond.

• Competitors’ prices and brands are
more competitive.
• Regulatory Issues.
• CARICOM countries’ Quota constraints.
• EBS has experienced challenges
resulting from quota impositions in
St. Lucia. Overseas markets are also
impacted by quota constraints.

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