Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 53

Annex 2: Selected SWOT Analyses

1. BARON FOODS LTD.

STRENGTHS

WEAKNESSES

• Quality products, which are tailored for
target markets.

• High staff turnover among the female
staff.

• Customer Loyalty to brand.

• Limited transportation channels for
small volumes of goods ( regional shipping of small quantities of products
requires use of small vessels (schooners);
for efficiency/ profitability.

• Distinctive flavours and innovative
products, such as banana ketchup.

• High energy cost
• Need for more advance technology to
enhance company’s productivity.

OPPORTUNITIES

THREATS

• Company is always exploring value
added opportunities in terms of
products.

• Low economic growth in Caribbean
Region.

• Emphasis on identifying niche markets
on an ongoing basis.
• Continuous focus on increased value
added production.
• Identification of target audience/markets.

• Local and foreign competition.
• Competition with SME’s including
informal businesses across the
Caribbean.

• Key issues in gaining international
certification

• Creative selections of flavor profile to
meet market demand.
• Seeking to develop along models such as
Kraft and Heinz.
• Targeting establishment of satellite plant
in Europe to maximize benefits of EPA.
• Targeting European Market as key area
of product sales.

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