Oxford Street
Oxford street is iconic across the word for its wide range of high street shops and is popular with tourists. This makes oxford street one of the busiest shopping streets in London and around the world.
Range of merchandise: Woman's, men's (topman), beauty
Pricing strategy: Competitive pricing
Reason for location choice: Flagship store, central London, opposite Oxford
Circus tube station, Oxford Street is a tourist attraction
Topshop
Range of merchandise: Woman’s, Men’s, Homewear
Pricing strategy: Competitive
Reason for location choice: Central London, Oxford street
is a tourist attraction
Urban Outfitters
Range of merchandise: Woman's
Pricing strategy: Competitive
Reason for location choice: Connected to Topshop, central London,
opposite Oxford Circus station, Oxford Street is a tourist attraction
Miss Selfridge
River Island
Range of merchandise: Woman's, Men's, Children's
Pricing strategy: Competitive
Reason for location choice: On Oxford Street which is a tourist
attraction, central London