Depth 1 | Page 13

Carnaby Street

Depth Retail

Retailer name: Adidas

Type of retailer: Chain

Location & why: Popular destination close to both Oxford Street and Regents street Size of store: Medium

Ownership type: Partnership

Turnover: £14.49 billion

Method of customer contact: Face to face, online

Range of merchandise: Women’s, men’s, shoes

Retailer name: Levi’s

Type of retailer: Chain

Location & why: Close to competitors

Size of store: Medium

Ownership type: Privately held

Turnover: $4.494 billion

Method of customer contact: Face to face, online

Range of merchandise: Women’s, men’s

Retailer name: Vans

Type of retailer: Chain

Location & why: Popular destination close to both Oxford Street and Regents Street

Size of store: Medium

Ownership type: Limited liability company

Turnover: $2.9 billion

Method of customer contact: Face to face, online

Range of merchandise: Women’s, men’s, shoes, skateboards, surfboards

Retailer name: Benefit

Type of retailer: Chain

Location & why: Close to competitors

Size of store: Small

Ownership type: Limited liability company Turnover: $1 billion

Method of customer contact: Face to face, online

Range of merchandise: Makeup, Skincare