Carnaby Street
Carnaby Street is famous for it history, being the centre of the 60's and then the home place of both the Punks and the Mods. Carnaby Street is now the perfect pedestrianised shopping street with over 100 shops and 60 places to eat and drink.
Mac
Range of merchandise: Makeup
Pricing strategy: Premium
Reason for location choice: Large store, central London
Range of merchandise: Woman’s, Men’s, Shoes Pricing strategy: Competitive
Reason for store location: Central London
Adidas
Range of merchandise: Woman’s, Men’s
Pricing strategy: Competitive
Reason for location choice: Central London
Jack Wills
Depth Retail
Brandy Melville
Range of merchandise: • Woman’s, Jewelry Pricing strategy: Competitive
Reason for location choice:
Central London, exclusive as
there aren't many stores