Deluxe Mallorca Magazin Herbst 2016 Herbst 2016 | Page 39

Andy turner, MichAel Gleissner And Peter lohèl

Port AdriAno

on 17th sePteMber 2016 Rolls-Royce Cologne will be demonstrating the Black Badge series and
the new Dawn, between 4pm and 6pm. The venue for the presentation is Port Adriano in front
of Coast by East. APPointMents cAn be MAde with MichAel Gleissner’s teAM on [phone].

our vehicles. We invite our Black Badge customers to the Nürburgring, so we can demonstrate the car to them in an exciting environment. It is not just the appearance of the Ghost
and Wraith models that has been substantially
altered, they are also very different technically.
And naturally we want to demonstrate this.
Together with a professional racing driver, our
customers can experience the thrill of the Black
Badge, in the truest sense of the word.
You recently handed over to the Derag
Livinghotel de Medici Düsseldorf a Ghost that is
now available to its guests. Does that include a
chauffeur?
The limousine is available to guests for
business meetings, and for short outings and
weekend trips, too. A chauffeur can certainly
be made available, if requested.
This summer you held your first event in
Luxembourg. What was the occasion?
Driving is always an occasion with a RollsRoyce (winks). Joking aside, we invite our
customers to ‘Money can’t buy’ events several
times a year, simply to stay in personal contact
with them. And also to present the marque in
an appropriate setting and to create exciting
synergies between brands and people.

In September you will be presenting the Dawn
and Black Badge in Port Adriano, and a
Burgess yacht will also be moored alongside
for people to look at. Will you have other
partners there?
Our partners include Burgess Yachts, Textron
Aviation, Armand de Brignac and Deutsche
Bank Luxembourg. At our event we want to
showcase a wide range of marques and
experiences. And of course, exclusive catering
is also part of the concept.
You have been coming to Mallorca for the past
five years to promote new Rolls-Royce models
and their lifestyle. What do you particularly
like about the Island?
I attach great importance to maintaining longterm, personal contact with customers, so for
me it makes perfect sense to organize events
where my customers are. In winter they are to
be found at the White Turf horse races in
St. Moritz and in spring and summer in the
marinas of Mallorca and Sylt, or in
Luxembourg. Added to that, the Island offers
not only amazing views, but also beautiful
weather, excellent food and great opportunities for excursions, on a yacht for example.
Find out More At rolls-royceMotorcArs-coloGne.de
interview birGit unGer, trAnslAtion celiA Moody

Rolls-Royce stands above all for
individualisation. With their purchase
of a luxury limousine, customers can
personalise it to their heart’s content.
One of the most unusual orders was
for red paintwork with a pink interior.
As a special request the customer asked
for a T-shirt in exactly the same colour.
Customers who purchase the new Black
Badge performance series also receive
an added extra: the handover of the car
is celebrated by Michael Gleissner’s team
as a special event. Rolls-Royce select a
surprise gift to match the personality of
the new owner, which is presented at the
same time as the vehicle. The paintwork
of the new vehicles is also totally
exclusive: over seven days, five layers of
paint and lacquer are applied, weighing
altogether 45kg. The Starlight
Headliner, a star-filled night-sky effect
with 1,340 individual fibre optic lights
hand-fitted into the lining of the roof,
is one of the most popular features of a
Rolls-Royce. To personalise it still
further, the purchaser can also specify
that this represents the constellation of
stars at the exact time of their birth.
Both Black Badge models, a Rolls-Royce
Wraith and Ghost were unveiled at the
Geneva Motor Show in March. In midSeptember, Michael Gleissner is
presenting Black Badge to an exclusive
circle of customers for the first time,
at an exclusive event he is planning
at Port Adriano marina in Mallorca.
Also present will be the youngest
member of the Rolls-Royce family –
the sensual Rolls-Royce Dawn
drophead coupé.

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