Deluxe Mallorca Magazin Herbst 2016 Herbst 2016 | Page 38

DRIVE BY

FOR MAXIMUM
INDIVIDUALITY
Rolls-Royce presents a new dimension in modern luxury: with Black Badge, the
traditional British marque introduces a performance series that combines progressive
design with engineering skill and craftsmanship – for a new and exacting generation.
we are there for them not only before they
Black Badge is Rolls-Royce’s alter ego: darker, more assertive, more powerful.
purchase their vehicle, but for a long time
In September, Michael Gleissner, general manager of Rolls-Royce Cologne, is inviting afterwards as well.
car enthusiasts to Mallorca to an exclusive presentation of the latest models.

Herr Gleissner, first let us congratulate you.
This spring you won Rolls-Royce European
Dealer of the Year. What is your recipe for
success?
Our advice is always in-depth and respectful
because purchasing a Rolls-Royce is the realisation of a dream and a certain way of life.
Every Rolls-Royce that leaves the factory in
Goodwood is unique, hand-crafted by skilled
craftsmen and women. Configuring a car
requires numerous decisions from the customer
– and here they can rely on my team’s professional expertise and insight into human nature.
My colleague and Sales Assistant Martin
Hoßdorf guides our customers through all purchasing decisions with intelligence and
warmth. After the sale we are still always there

38 DELUXE

for our customers. If a customer has a question
or a request, they can rely completely on the
professional advice and help of our Aftersales
Manager Manuel Draht. What drives us all is
our shared passion for very special cars. This
is our recipe for success.
Your customers include Boxing World
Champion Arthur Abraham, former Formula 1
driver Adrian Sutil and Michelin-starred chef
Johannes King. What is special about dealing
with celebrities?
We treat them in the same way as all our
customers; with discretion, sensitivity and
complete professionalism. We offer our
customers an exclusive service, day and night,
and we usually get to know them very well, as

Rolls-Royce is now launching the Black Badge.
What is new about this model?
Black Badge is a new performance series –
designed for a new generation of successful
thinkers outside the box and independent
pioneers. The Black Badge versions of the
Ghost and Wraith have been substantially
changed both technically and aesthetically,
which gives them their very own identity:
darker, more assertive and more powerful.
They encapsulate the self-confident lifestyle of
people who play by their own rules and have
no time for conventions.
The purchase of a Black Badge comes with a
celebratory handover. Are you personally
involved in planning the event and in the
choice of surprise gift?
Our team has come up with something very
special for the presentation and handover of