“ The CDR solution ’ s [ SaaS Alerts ] rapid remediation capabilities allow Passkey to investigate and resolve issues much faster than traditional methods . This has shifted their approach from reactive to proactive , drastically improving their ability to protect clients .”
2 . Project Volume : Projects represent change and improvement , which Erickson views as a key indicator that the company is effectively guiding clients along their technology journeys .
3 . Client Feedback : Following the principles of customercentric business books like Raving Fans and Customers for Life , Erickson values positive client feedback , particularly when it reflects trust in Passkey ’ s team and response times .
The Secret To Success
The past year ’ s success , according to Erickson , came from focusing on working “ on the business .” By creating small breakout groups or squads to address specific topics , they were able to crowdsource ideas from the entire organization , uncovering pain points and opportunities . Erickson stressed the importance of organized , agenda-driven meetings , complete with minutes for follow-up .
Overcoming Challenges
One of Erickson ’ s biggest challenges was recognizing his own limitations . While he is confident in his skills as a sales engineer and consultant , he admits that he is not a natural salesperson . By nurturing an internal salesperson and account manager with complementary strengths , Erickson was able to offload that burden , leading to better results in cross-selling and landing new clients .
Leveraging Vendor Partnerships
One key partnership that has proven instrumental to Passkey ’ s success is with SaaS Alerts , a cloud detection and response ( CDR ) solution designed to monitor and remediate SaaS-related threats in real time . “ The personal attention SaaS Alerts provides far exceeds industry standards ,” says Erickson . The frequent community calls hosted by SaaS Alerts leadership demonstrate an unusual level of dedication to the IT channel , according to Erickson .
Enhancing Cybersecurity With SaaS Alerts Passkey leverages SaaS Alerts to bolster security for Office
365 tenants . “ When it comes to Office 365 security , we ’ re up against well-funded , multinational crime rings ,” Erickson explains . Tools like SaaS Alerts allow his team to monitor client activity closely , catching and addressing suspicious behaviors before they escalate into major issues .
With features that track login locations and file activity , Passkey can respond to potential threats — like an unexpected login from a foreign country — immediately . The event-tracking module provides detailed logs of file interactions , from opening and copying to downloading , giving Passkey enterprise-level security insights at a small business price point .
Efficiency Gains From CDR
Incorporating SaaS Alerts into Passkey ’ s cybersecurity stack has made a significant impact on operational efficiency . “ When a client calls and says , ‘ I think I ’ ve been hacked ,’ we can act before a breach happens ,” says Erickson . The CDR solution ’ s rapid remediation capabilities allow Passkey to investigate and resolve issues much faster than traditional methods . This has shifted their approach from reactive to proactive , drastically improving their ability to protect clients .
Advice For MSPs
When asked to share advice with other MSPs looking to grow , Erickson emphasized the importance of flexibility and a customer-centric focus . “ It ’ s critical to allow your staff to make mistakes — that ’ s how they learn . But equally important is staying adaptable . Technology changes fast , and overcommitting to long-term solutions can put you at a disadvantage .”
Erickson is adamant that MSPs should prioritize customer needs above all else . “ Many in our industry focus too much on profits . But if you focus on serving your customers , the profits will follow .”
Passkey Technology ’ s commitment to continuous improvement — backed by strong vendor relationships and a customer-first philosophy — continues to fuel their impressive growth in the ever-evolving MSP landscape .
WWW . BIGREDMEDIA . COM • 11