For that reason you need to consider your
business idea in a global perspective and down
to the smallest detail. This issue’s tutorial will
guide you through the process concerning
strategy development but you will still need to
define your business in terms of internal and
external factors.
As it is a very important strategic tool
SWOT analysis tutorial will be included
in one of next issues of D Communication Guide magazine but until then there
are some basic guidelines which you
should follow in order to succeed in developing your business idea.
In practice this means that you need to define
your idea: branch, specialization, core competences, demand, legal requirements. The
product or service you would like to market
needs to be placed in the context of your business environment.
As it was mentioned before, research
should be one of the first steps in establishing a startup. In most cases you will
not be the only one offering a service or a
product and for that reason you need to
come up with something unique or
something more to your offer if you are
to attract customers.
You should do a careful SWOT analysis.
SWOT is an abbreviation of Strengths Weaknesses Opportunities Threats. A SWOT analysis is one of the basics of strategic management.
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