Starting a company presents us with a lot of challenges. Ideas, financing, niche, strategy, marketing communication, legal registration, etc. A lot of
question marks and not enough answers.
Is there someone who can help us make decisions
about company type, necessary registrations and
patents, legal obligations? How do we define,
reach and win over our target group?
Let’s find out!
Everything starts with an idea. What I
want to do and why I want to do it. Defining your business is a serious task which
many underestimate. Stating that you
would really like to open a flower shop for
example may seem as a definition of a
business idea but it lacks weight.
What is meant by that is that your business idea should be grounded in thorough
research. Starting a business without researching who you are going to be competing with or who you would be able to
sell to can mean your failure even before
you start.
Most startups pop up as a result of an idea
reflecting a gap in the market. There is
demand but no supply. If research has
been thorough, and there for sure are no
other companies offering a service or
product demanded by consumers, such
startup can easily become a success if no
strategic mistakes are made.
A word of warning though: the market is
indeed becoming global with companies
delivering all around the world free of
charge, with consultants travelling around
the globe and with flexible workforces allowing for maximal efficiency. As a result
of that we observe that companies are
able to achieve enormous savings of scale
and workforce optimization.
For startups that basically means that
they will possibly have competition, no
matter where in the world they are and no
matter whether there are local providers
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of the service or product in mind.