cold call
q
whom do we call?
We call DPMs, DCs, PTs, MDs, ODs, family
physicians, and their staffs. Actually, nurses,
assistants, and receptionists are very good
contacts; these folks spend more time with the
patients than the doctors can. The staff will
wear our products and model them at work.
We can call any medical office and sell to the
staff, or ask the staff to refer patients to us for
our services that will help their patients. u
q
whom else do we call?
We call the HR department at companies with
factories or warehouses that care about their
employees’ health. Employees who, by walking
on hard flat surfaces, may need safety shoes or
work boots.
How about restaurants, and food services or
food processors that require slip-resistant service
shoes?
We call to get referrals from these folks, but
as we show our products and services to the
referrers, they may become our customers or
patients, too. We can help all people.
How do we find leads or opportunities to meet
with new customers / patients?
We interview our current customers/patients:
who sent them, who is their doctor, who did
"when to call?"
"what do we offer?"
"whom do we call?"
"where do they work?"
their surgery, who made their orthotic, where do
they work? This gives us a name of a provider
or an employer, and the opportunities to make
new contacts and sell our service/ products. u
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Pedorthic Footcare Association www.pedorthics.org