introduction
Let’s face it: we all know we have quality
services and products that help people feel
better. Our challenge is to get this word out
and let the people know. How do we do
this? There are many ways, with various
expenditures of time and money, but we want
efficiency in both.
One inexpensive method is the ‘Cold Call.’ We
pick up the phone, call a practice and introduce
ourselves, showcase our services, and ask for
an opportunity to visit their office. Ideally, we
could invite them to visit our business, where
we could show and tell on location.
Current Pedorthics January/February 2016
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