q
when to call?
We call during their business hours. Some are
early, others may have later hours. About an
hour after they have opened seems to work well.
We call during our slow times to drum up some
business.
What do we offer? We offer to show them
products that will help them with their patients,
employees, and coworkers.
q
in summary:
We must continually grow our customer/patient
base. Along with this growth, we can also offer
the new customers/patients a second pair of
shoes, socks, OTC supports, slippers or other
healthy additions to improve their quality of life
and our profitability.
u Next article in upcoming issue: Add on Sales
We invite them to our shops to try some helpful
products, and to show them our facility and the
tools at our disposal. We can offer a discount or
buy lunch.
Offering discounts? We want to encourage
people to see us; staff professional discounts
are sometimes effective. How nice is it to have
a patient ask you or an assistant “what do you
"whom else do we call?"
"whom do we call?"
"how do we find leads?"
"when to call?"
wear?” We can provide the doctor’s office with
printed coded coupons for their patients, staff,
or for their own use. These can be coded to
keep track of where the referral is coming
from. u
u
end
Current Pedorthics January/February 2016
23