Creature Companion - Interzoo Special September 2019 | Page 36

Pawssion For Pets - Industry Careers
LACK OF VARIETY AND NUTRIENT RICH FOOD
FOR DOGS MOTIVATED ME TO CONCEPTUALISE
FRESH FOR PAWS
By Srishti Bhatia*
I
t all started in 2016. I was in the middle
of my Company Secretary training,
post my graduation in Commerce from
Delhi University. But to be honest my heart
was not in it. I was keen to do something of
my own. Th en one day I took my Pet dog
Vanilla to a dog show and the idea of starting
something related to the pet industry struck
me. I then started researching on diff erent
avenues in the petcare market and selected
the dog food business aft er comprehensive
research.  
Th e Pet Industry in India is rapidly growing
and pet owners are now increasingly
looking to give the best possible facilities to
their furry babies. Th ey are also becoming
aware about what is right and what is wrong
for their pets in areas of food, nutrition,
health and hygiene. Pet Food comprises
of a really big segment of the Pet Industry.
Th e pet food industry in India shows huge
potential and is expected to double in size
in the next fi ve years. It has already grown
by 8 percent from the last year.
Pets especially dogs have been an integral
part of my family’s lives from the day our
pet, Labrador Vanilla came home. As both
Vanilla and I grew older, I realised that there
is not much variety and nutrient rich food
available for dogs in the market. Even as
everyone at home grew increasingly health
conscious and took care of their food habits,
as a pet parent my major concern was that
Vanilla should also get the right diet. She
became the sole motivation for me to create
recipes that are healthy and yummy and
that is how Fresh For Paws came into being.
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Creature Companion | September 2019 • Vol. XII • Issue 9 • Noida