Creature Companion - Interzoo Special September 2019 | Page 37

I
decided to educate myself
about animal nutrition aft er
my graduation to come
up with these delectable and
nutritionally balanced recipes. It
took almost two years to learn,
understand and plan for this
special venture. During my visits to Vanilla’s
vet, I used to speak to him about what
kind of food was good for her. I consulted
nutritionists and even tried my hand at
making some recipes at home, trying to
fi gure out what Vanilla liked, and what she
didn’t.   
Fresh for Paws fi nally took shape and was
launched in June 2018. I chose the name
Fresh For Paws for my entrepreneurial
venture as our products have their
freshness intact and are made with lots
of love and care for our furry friends. It
has taken almost one and a half years to
fi nd the correct and unique technology to
pack our food so that it remains fresh and
completely retains its nutritional value. Our
products have undergone vigorous trials
and testing before being introduced in the
market and are, thus, completely safe for pet
consumption.
Initially, we tried creating recipes using the
frozen food approach but then we realised
that it’s a very common thing in the dog
food segment and therefore opted for this
technology of pre portioned, grain-free,
ready to eat nutritious food.  
Fresh For Paws is a Delhi based start up
with some Pan India presence. Th e main
USP of our products is their shelf life -
every packet of ready-to-eat food has a
shelf life of two years. Another advantage
is that these ready-to-serve products do not
have any special storage requirements. Th e
technology used is one of its kind and stand
alone.
We spoil pet parents with a variety of meals
which you will not fi nd available under any
food related brand for pets. We procure
and use only the freshest and most high
quality ingredients for our food off erings.
Meals are perfectly portioned, measured
and sealed in ready-to-eat pouches. Fresh
For Paws’ range of products is completely
safe for consumption by pets as we do not
use rendered meats, grains, by-products or
artifi cial preservatives.
Th e product line is FSSAI complaint and
HACCP certifi ed. Ingredients used are 100%
natural, and the meals are made in high
quality and nourishing olive oil. Th e food is
prepared under personal supervision and is
nutritionally-balanced, pre-portioned and
created from real food sources for optimal
pet health and wellness. It does not require
any defrosting, or guesswork while serving.
You simply need to tear open the packet and
pour it in your doggie’s bowl.
We off er a wide variety of products that
come in two sizes, 100 grams and 300
grams. Our recipes include – Chicken Stew,
Chicken Liver Stew, Mutton Liver Stew,
Egg White Stew, Casserole, Paneer Stew
and Vegetable Stew. We also have one treat
which is Peanut Butter that comes in a 100
grams jar.
We are associated with a few retailers, pet
boarding houses and veterinarians in New
Delhi and NCR. Locco pets (Gurugram),
Furball story (Gurugram), Doggy World
(Rohini), Pet Street Online (Ghaziabad),
Pawsome Wellness
(Sainik
Farms),
Dr.
Seth
Dog
and Cat Clinic
(Anand Niketan),
Modern Pet Shop
(Chandigarh),
Doodle Over Poodle (Punjabi Bagh), Cafe
JC’s (Chandigarh) are some of the outlets
who retail our products. In fact, we have an
in-house menu for the furry friends at Café
JC’s in Chandigarh.
We are available online at Pet Sutra,
Amazon India, Paytm mall, Swiggy stores
and Flipkart as of now. We are also in the
process of helping strays and widening our
interactions with animal shelters.
While the response from our gradually
increasing client base has been extremely
positive, there were also some stiff
challenges we faced while trying to establish
our brand. Th e biggest challenge is the lack
of awareness and ability to discern between
bespoke, high quality products like Fresh
For Paws created with a special technology
over regular, run of the mill stuff available
for past many years in the market at a very
low price.
Fresh For Paws is a 100 percent self-fi nanced
venture. We don’t have any funding. Th e
revenue model is mostly from Direct to
Customer and e-commerce sales. Our aim is
to expand our business Pan India offl ine by
the end of 2019 and venture into the overseas
market by 2020.
* Srishti Bhatia is the Founder of petfood enterprise Fresh For Paws.
September 2019 • Vol. XII • Issue 9 • Noida
37
| Creature Companion