tech & trends
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Put some light on it . Make sure your bookstore is well lit or find a location inside your store with good natural light . Consider using a ring light . Not only do they erase your wrinkles , they ’ re also easy on the wallet . These light circles come in large standing sizes or tiny versions that can clip directly onto your phone as you record .
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Keep it short and sweet . A two-to-three-minute video works best , otherwise your video could outlast your audience ’ s attention span .
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Quiet on the set . Choose a quiet time in the store to minimize background noise . If you ’ re shooting your video with your cell phone , try using your phone ’ s mic . If you find you need better sound , look for a small , inexpensive microphone to clip to your lapel that you could either connect to your phone ’ s Bluetooth or plug directly into a port on your phone .
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Add close-up shots . Zoom in on the products you want to highlight , including book covers , author photos , signage and event posters . continued on page 44 >>
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