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Consider adding background music . If you don ’ t have a license to the music you select , don ’ t use it . Instead , purchase a music license from an online source , like StoryBlock . com to avoid any copyright claim . Also watch out for scammers who demand money with false claims that you used their licensed music .
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Show off . Film in different sections of the store to give your viewers a sense of your store ’ s breadth . Be sure each scene looks neat and devoid of clutter .
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Smooth move . Use smooth camera movements to keep viewers engaged . When the camera is on you , you don ’ t need to flail your arms like a windmill to show off your products .
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Trim unnecessary footage , add transitions and captions
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Give it a good edit . Trim unnecessary footage , add transitions and captions . If you don ’ t know how to use a video editor , YouTube has a ready expert who will show you how . Personally , I love using the Descript app , which transcribes your video so that when you edit the transcription , it edits the video . It can automatically take out your filler words , adjust your lighting and change your sound to ‘ studio quality .’
44 CRA today / www . christianretailassociation . org